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I came across this spot on observation from blogger and freelance creative director Mike Yapp: http://www.imediaconnection.com/content/7768.asp
All good advertising tells a story. Online, the only thing restricting good storytelling is time. So how do you tell a good story in eight seconds?
Bazooka Joe gets by, by telling a story in comic strip form using from one to four frames, with images and copy.