Storytelling

I came across this spot on observation from blogger and freelance creative director Mike Yapp: http://www.imediaconnection.com/content/7768.asp

All good advertising tells a story. Online, the only thing restricting good storytelling is time. So how do you tell a good story in eight seconds?

Bazooka Joe gets by, by telling a story in comic strip form using from one to four frames, with images and copy.

I’ve admired Ira Glass and his storytelling knack for years. His weekly NPR radio program, This American Life, has won numerous awards as well as our listening loyalty. Below is part one of Ira’s four part series on storytelling for the broadcast medium. http://www.youtube.com/watch?v=loxJ3FtCJJA